Terms & Conditions

1. Introduction and Acceptance

These Terms & Conditions (the “Terms”) govern your access to and use of the Platform and all related services, features, websites, and applications (collectively, the “Services”). By creating an account, subscribing to a plan, or otherwise accessing or using the Services, you agree to be bound by these Terms.

If you are entering into these Terms on behalf of a brokerage, company, or other legal entity, you represent that you have the authority to bind that entity, and “you” and “Customer” refer to that entity. If you do not agree to these Terms, you must not access or use the Services.

2. Definitions

“Account” means the account registered by the Customer to access the Services. “Authorised User” means an individual (such as an agent, admin, or staff member) whom the Customer permits to use the Services under the Customer’s Account. “Customer Content” means all data, listings, media, text, and materials that the Customer or its Authorised Users upload, submit, or publish through the Services. “Subscription” means the paid plan selected by the Customer, as described in Section 5.

3. Eligibility and Accounts

The Services are intended for licensed UAE real estate brokerages, their owners, admins, and agents, and other business users. You must be at least 18 years old and legally capable of entering into a binding contract.

You are responsible for maintaining the confidentiality of your login credentials and for all activity that occurs under your Account, and for the acts and omissions of your Authorised Users. Notify us promptly of any unauthorised use of your Account.

4. The Services

The Platform is a multi-tenant software-as-a-service product for UAE real estate brokerages. Depending on your Subscription, the Services may include: branded property websites with same-day launch, custom domain and SSL; an AI marketing engine that generates and publishes marketing assets from a single property upload; an AI pipeline assistant; a CRM with a WhatsApp inbox and lead routing; live MLS and developer feed synchronisation; off-plan, secondary-sale, and rental listing workflows; a co-brokerage community network; real-time analytics; and bilingual English/Arabic support.

We may add, modify, or discontinue features from time to time and will use reasonable efforts to notify you of material changes that adversely affect core functionality. Third-party data (including MLS and developer feeds) is provided “as is” and its accuracy, availability, and timeliness depend on the relevant third parties.

5. Subscriptions, Fees, and Payment

The Services are offered on subscription plans. Current standard pricing is set out below and may be updated on the Platform from time to time:

Prices are stated exclusive of applicable taxes (including UAE VAT), which will be added where required by law. Yearly billing saves approximately 20% compared with monthly billing. You may start for free without a payment card; no setup fees apply and you may cancel at any time.

Paid Subscriptions renew automatically for successive terms unless cancelled before the renewal date. By subscribing to a paid plan, you authorise us (and our payment processors) to charge the applicable fees to your chosen payment method on each renewal. Additional agent seats and add-ons are managed from your dashboard. Except where required by law, fees are non-refundable. We may change our fees on renewal by giving you reasonable prior notice.

6. Free Plan and Trials

Where a free plan or promotional offer is made available, we may modify or withdraw it at any time, and free usage may be subject to functional limits. We do not describe any offer as a “14-day free trial,” and no payment card is required to begin using the free plan.

7. Customer Content and Licence

You retain all ownership rights in your Customer Content. You grant us a worldwide, non-exclusive, royalty-free licence to host, store, reproduce, adapt, publish, and display Customer Content solely to the extent necessary to operate and provide the Services (including generating and publishing marketing assets and property pages at your direction).

You represent and warrant that you own or have all necessary rights to your Customer Content, that its use through the Services does not infringe any third-party rights or violate any law, and that you are solely responsible for the accuracy, legality, and appropriateness of all listings and content you publish.

8. Acceptable Use

You agree not to, and not to permit any Authorised User to: (a) use the Services in violation of any applicable law; (b) publish false, misleading, or fraudulent listings; (c) upload malicious code or attempt to gain unauthorised access to the Platform or other customers’ data; (d) reverse engineer, resell, or sublicense the Services except as expressly permitted; (e) use the Services to send unsolicited or unlawful communications; or (f) interfere with the integrity or performance of the Platform.

We may suspend or restrict access where we reasonably believe these Terms have been breached or where necessary to protect the Platform, other customers, or third parties.

9. Regulatory Compliance (Real Estate)

The Platform is compliance-ready: RERA presentation standards and DLD requirements are modelled into the listing schema, and a Trakheesi permit number is required before a listing can be published. The Platform enforces the presence and structure of required fields; it does not itself issue Trakheesi permits, Project NOCs, or any real estate licence.

BrokerPromote is a software provider only. It is not a licensed real estate broker, and it is not “RERA-licensed,” “RERA-approved,” or “government-approved.” You remain solely responsible for holding and maintaining your own DLD/RERA licences, obtaining valid permits and NOCs, and ensuring that every listing and advertisement you publish complies with all applicable DLD, RERA, and Trakheesi advertising requirements. Nothing in the Services constitutes legal, regulatory, financial, or investment advice.

10. Data Protection and Privacy

We process personal data in accordance with our Privacy Policy and applicable law, including UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL).

Where you collect personal data from leads, buyers, or other individuals through the Services, you are responsible for having a lawful basis, providing a valid privacy notice, obtaining required consents (including opt-in for WhatsApp and marketing), and handling data-subject and deletion requests. As between the parties, you are the controller of Customer Content and personal data you collect, and we act as a processor to the extent we process such data on your behalf.

11. Intellectual Property

The Platform, the Services, and all associated software, designs, themes, trademarks, and content (excluding Customer Content) are owned by BrokerPromote or its licensors and are protected by intellectual property laws. These Terms grant you a limited, non-exclusive, non-transferable right to access and use the Services for your internal business purposes during your Subscription. No other rights are granted.

12. Third-Party Services and Integrations

The Services may integrate with or link to third-party services, including developer and MLS feeds, messaging platforms, payment processors, and social and property portals. Your use of any third-party service is governed by that third party’s terms, and we are not responsible for third-party services, their availability, or their content.

13. Service Availability

We aim to provide reliable access to the Services but do not guarantee uninterrupted or error-free operation. The Services may be unavailable during planned maintenance, updates, or events beyond our reasonable control. Any service-level commitments, if offered, will be set out in a separate agreement.

14. Disclaimers

To the maximum extent permitted by law, the Services are provided “as is” and “as available,” without warranties of any kind, whether express or implied, including warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the Services will meet your requirements or produce any particular business result, or that third-party data will be accurate or complete.

15. Limitation of Liability

To the maximum extent permitted by law, neither party will be liable for any indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenue, data, or goodwill, arising out of or relating to the Services.

To the maximum extent permitted by law, our total aggregate liability arising out of or relating to these Terms or the Services will not exceed the total fees paid by you to us for the Services in the twelve (12) months immediately preceding the event giving rise to the liability.

16. Indemnification

You agree to indemnify and hold harmless BrokerPromote and its affiliates, officers, and employees from and against any claims, damages, losses, and expenses (including reasonable legal fees) arising out of or related to: (a) your Customer Content; (b) your use of the Services; (c) your breach of these Terms; or (d) your violation of any law or third-party right, including any real estate advertising or licensing requirement.

17. Suspension and Termination

You may cancel your Subscription at any time from your dashboard; cancellation takes effect at the end of the then-current billing period. We may suspend or terminate your access for material breach of these Terms, non-payment, or where required by law.

On termination, your right to use the Services ends. We may delete Customer Content after a reasonable retention period, subject to applicable law and any data-export options made available to you.

18. Changes to these Terms

We may update these Terms from time to time. We will post the updated Terms on the Platform and update the “Last updated” date. Material changes will be notified by reasonable means. Your continued use of the Services after changes take effect constitutes acceptance of the updated Terms.

19. Governing Law and Dispute Resolution

These Terms are governed by the federal laws of the United Arab Emirates as applied in the Emirate of Dubai. Subject to any mandatory dispute-resolution provisions that apply under applicable law, the courts of Dubai shall have exclusive jurisdiction over any dispute arising out of or in connection with these Terms or their subject matter, including any question regarding their existence, validity, or termination.

20. General

These Terms, together with any order and our Privacy Policy, constitute the entire agreement between you and us regarding the Services. If any provision is found unenforceable, the remaining provisions will remain in effect. Our failure to enforce any right is not a waiver. You may not assign these Terms without our consent; we may assign them to an affiliate or successor. The English version of these Terms prevails over any translation.